Introduction

With the following data protection declaration we would like to inform you about the types of your personal data (hereinafter also referred to as "data") which we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as "online offer").

The terms used are not gender-specific.

Status: February 26, 2020

Table of contents

- Introduction

- Responsible

- Overview of the processing operations

- Relevant legal bases

- Security measures

- Transmission and disclosure of personal data

- Data processing in third countries

- Use of cookies

- Commercial and business services

- Blogs and publication media

- Contact

- Communication via Messenger

- Online conferences, meetings and webinars

- Surveys and questionnaires

- Provision of the online offer and web hosting

- Cloud services

- Newsletter and Broadcasting

- Advertising communication via e-mail, post, fax or telephone

- Raffles and competitions

- Web analysis and optimization

- Presence in social networks

- Plugins and embedded functions and content

- Planning, organization and auxiliary tools

- deletion of data

- Amendment and update of the privacy policy

- Rights of data subjects

- Definitions of terms

Responsible

Emese Emma Balatoni

Michael-Ende-Str. 21.

81829 Munich

Overview of the processing operations

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

- inventory data (e.g. names, addresses).

- Content data (e.g. text entries, photographs, videos).

- Contact data (e.g. e-mail, telephone numbers).

- Meta/communication data (e.g. device information, IP addresses).

- Usage data (e.g. websites visited, interest in content, access times).

- Contract data (e.g. subject matter of the contract, duration, customer category).

- Payment data (e.g. bank details, invoices, payment history).

Categories of affected persons

- Employees (e.g. employees, applicants, former employees).

- Business and contractual partners.

- Interested parties.

- communication partners.

- customers.

- Users (e.g. website visitors, users of online services).

- Lottery and competition participants.

Purposes of processing

- A/B tests.

- Provision of our online offer and user-friendliness.

- Visitor action evaluation.

- Office and organisational procedures.

- Click tracking.

- Direct marketing (e.g. by e-mail or post).

- Conducting of raffles and competitions.

- Feedback (e.g. collecting feedback via online form).

- Heatmaps (mouse movements on the part of the users, which are combined to form an overall picture).

- Interest-based and behaviour-based marketing.

- Contact requests and communication.

- Profiling (creating user profiles).

- remarketing.

- Reach measurement (e.g. access statistics, recognition of returning visitors).

- Security measures.

- Tracking (e.g. interest/behavioural profiling, use of cookies).

- Contractual performance and service.

- Management and response to inquiries.

Applicable legal basis

In the following, we provide the legal basis of the general data protection regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.

- Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes.

- Fulfilment of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the request of the data subject.

- Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) - The processing is necessary for the performance of a legal obligation to which the controller is subject.

- Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR) - Processing is necessary to protect the vital interests of the data subject or of another natural person.

- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) - Processing is necessary to protect the legitimate interests of the controller or of a third party unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the General data protection regulation, national regulations on data protection apply in Germany. These include in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection commensurate with the risk.

Those measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and segregation of data relating to them. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted and responses to data threats are made. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission and disclosure of personal data

Within the scope of our processing of personal data, it happens that the data is transferred to other bodies, companies, legally independent organisational units or persons or that it is disclosed to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases we observe the legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data which serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of services provided by third parties or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or to contractual or legally required transfers, we process or allow the data to be processed only in third countries with a recognised level of data protection, including the US processors certified under the Privacy Shield, or on the basis of special guarantees, such as contractual obligations under so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as "user IDs").

The following cookie types and functions are distinguished:

- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.

- Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users used for reach measurement or marketing purposes can also be stored in such a cookie.

- First-party cookies: First-party cookies are set by ourselves.

- Third party cookies: Third party cookies are mainly used by advertisers (so-called third parties) to process user information.

- Necessary (also: essential or imperative) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to store logins or other user input or for security reasons).

- Statistical, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement as well as when the interests of a user or his or her behavior (e.g. viewing certain content, using functions, etc.) on individual web pages are stored in a user profile. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as "tracking", i.e., following the potential interests of users. . If we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or when obtaining your consent.

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

General notes on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process data within the scope of the use of cookies or have them processed, we ask users for their consent, which can be revoked at any time. Before consent has not been given, we will only use cookies that are necessary for the operation of our online service. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

- Processed types of data: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Persons concerned: Users (e.g. website visitors, users of online services).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the scope of contractual and comparable legal relationships and related measures and within the scope of communication with contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data for the purpose of fulfilling our contractual obligations, for securing our rights and for the purposes of the administrative tasks associated with this information as well as for business organisation. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We will inform the contractual partners which data is required for the above-mentioned purposes before or within the scope of data collection, e.g. in online forms, by special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes usually 10 years). We will delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution.

The necessary information is marked as such within the scope of the ordering or comparable acquisition process and includes the information required for delivery, or provision and invoicing, as well as contact information in order to be able to consult with you if necessary.

Education and training services: We process the data of the participants of our education and training offers (uniformly referred to as "training and further training") in order to be able to provide our training services to them. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and training relationship. The forms of processing also include the performance assessment and evaluation of our services and those of the instructors.

Within the scope of our activities, we may also process special categories of data, in particular data relating to the health of persons undergoing training and further training as well as data revealing ethnic origin, political opinions, religious or ideological beliefs. For this purpose, we obtain the express consent of the persons to be trained, if necessary, and otherwise process the special categories of data only if it is necessary for the provision of training services, for purposes of health care, social protection or the protection of vital interests of the persons to be trained.

Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or legally required, or if the consent of the persons to be trained has been obtained, we disclose or transfer the data of the persons to be trained to third parties or agents, such as public authorities or in the field of IT, office or comparable services, in compliance with the requirements of professional law.

Publication activity: We process the data of our contact partners, interview partners and other persons who are the subject of our publishing, editorial and journalistic activities and related activities. In this context, we refer to the validity of protective regulations of the freedom of opinion and press according to Art. 85 GDPR in connection with the respective national laws.

The processing serves the fulfilment of our commissioned activities and is otherwise carried out in particular on the basis of the general public's interest in information and media offers.

Further information on commercial services: We process the data of our customers as well as clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as related activities, as well as to pay for and deliver or execute or provide them.

The required information is identified as such in the context of the conclusion of the order, purchase order or comparable contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to make any necessary arrangements.

- Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Affected persons: Interested parties, business and contractual partners, customers.

- Purposes of processing: contractual services and performance, contact requests and communication, office and organisational procedures, administration and answering of requests, security measures.

- Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. GDPR), Legal obligation (Art. 6 Paragraph 1 S. 1 lit. c. GDPR), Legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data are processed for the purposes of the publication medium only to the extent necessary for its presentation and for communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.) In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, based on our legitimate interests, we reserve the right to process user information for the purpose of spam detection.

On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to avoid multiple voting.

The personal information provided in the comments and contributions, any contact and website information as well as the content information will be permanently stored by us until the users object.

Comment subscriptions: Users can subscribe to the follow-up comments with their consent. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe current comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the users' consent, we store the time of subscription together with the users' IP address and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Retrieval of WordPress emojis and smilies: Within our WordPress blog, graphic emojis (or smilies), i.e., small graphic files expressing feelings, are used for the efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users' browsers.

Akismet anti-spam check: We use the "Akismet" service based on our legitimate interests.

With the help of Akismet, comments from real people are distinguished from spam comments. All comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information on the browser used and the computer system and the time of entry.

Users are welcome to use pseudonyms or to refrain from entering their name or e-mail address. They can completely prevent the transmission of data by not using our comment system. That would be a pity, but unfortunately we do not see any alternatives that work just as effectively.

DISQUS comment function: Based on our legitimate interest in efficient, secure and user-friendly comment management, we use the DISQUS comment service.

To use the DISQUS comment function, users can log in using their own DISQUS user account or an existing social media account (e.g. OpenID, Facebook, Twitter or Google). DISQUS obtains the users' login data from the platforms. It is also possible to use the DISQUS comment function as a guest without creating or using a user account at DISQUS or one of the specified social media providers.

We merely embed DISQUS and its functions in our website, where we can influence the comments of the users. However, the users enter into a direct contractual relationship with DISQUS, within the framework of which DISQUS processes the comments of the users and is a contact partner for any deletion of the users' data. We refer to the DISQUS data protection statement and also point out to the users that they can assume that DISQUS will store their IP address and the time of the comment in addition to the comment content. Cookies may also be stored on the users' computers and used to display advertising.

Profile pictures of Gravatar: We use the Gravatar service within our online offering and especially in our blog.

Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave contributions or comments on other websites (especially blogs) using their email address, their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by users is transmitted in encrypted form to Gravatar for the purpose of checking whether a profile is stored for it. This is the only purpose of transmitting the e-mail address. It will not be used for other purposes, but will be deleted afterwards.

The use of Gravatar is based on our legitimate interests, as Gravatar enables us to offer the authors of contributions and comments the possibility of personalising their contributions with a profile picture.

By displaying the images, Gravatar is able to find out the IP address of the user, as this is necessary for communication between a browser and an online service.

If users do not want a user picture linked to their email address to appear in their comments on Gravatar, they should use an email address that is not stored with Gravatar. We would also like to point out that it is also possible to use an anonymous email address or no email address at all, if users do not want their email address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contract data (e.g. subject matter of the contract, duration, customer category).

- Persons concerned: Users (e.g. website visitors, users of online services).

- Purposes of processing: contractual services and service, feedback (e.g. collecting feedback via online form), security measures, administration and answering of inquiries, contact inquiries and communication, provision of our online offer and user friendliness.

- Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR).

Services used and service providers:

- WordPress emojis and smilies retrieval: WordPress emojis and smilies retrieval; service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy.

- Akismet Anti-Spam Check: Akismet Anti-Spam Check; Service Provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; website: https://automattic.com; privacy policy: https://automattic.com/privacy.

- DISQUS comment function: Service provider: DISQUS, Inc., 301 Howard St, Floor 3 San Francisco, California- 94105, USA; Website: https://disqus.com/; Privacy Policy: https://help.disqus.com/terms-and-policies/disqus-privacy-policy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Opt-Out: https://disqus.com/data-sharing-settings.

- Gravatar profile pictures: Profile pictures; Service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; website: https://automattic.com; privacy policy: https://automattic.com/privacy.

Contact

When contacting us (e.g. via contact form, e-mail, telephone or social media), the data of the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries within the scope of contractual or pre-contractual relations is carried out in order to fulfil our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interest in answering the inquiries.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: communication partners.

- Purposes of processing: contact requests and communication.

- Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Communication via Messenger

We use messenger services for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, encryption, use of the metadata of the communication and your right to object.

You can also contact us by alternative means, e.g. by telephone or e-mail. Please use the contact details provided to you or the contact details given within our online offer.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of Messenger with encryption enabled to ensure that the message content is encrypted.

However, we would also like to point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us, as well as technical information about the communication partner's device and, depending on the settings of their device, location information (so-called metadata) is processed.

Legal basis: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for your consent and you contact us, for example, on your own initiative, we will use Messenger in relation to our contractual partners as well as in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via Messenger. Furthermore, we would like to point out that we will not transmit the contact data provided to us to the messengers for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we will delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information provided by the communication partners, if no reference to a previous conversation is to be expected and no legal storage obligations stand in the way of deletion.

Reservation of the reference to other communication channels: Finally, we would like to point out that for reasons of your security we reserve the right not to answer inquiries via Messenger. This is the case if, for example, internal contractual matters require special secrecy or if an answer via Messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.

- Types of data processed: Contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), content data (e.g. text entries, photographs, videos).

- Persons concerned: communication partners.

- Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or post).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services used and service providers:

- Facebook Messenger: Facebook Messenger with end-to-end encryption (the end-to-end encryption of the Facebook Messenger requires activation, unless it should be activated by default); service providers: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; opt-out: https://www.facebook.com/settings?tab=ads.

Surveys and questionnaires

The surveys and questionnaires (hereinafter referred to as "surveys") carried out by us are evaluated anonymously. Personal data is only processed to the extent necessary to provide and technically implement the surveys (e.g. processing of the IP address to display the survey in the user's browser or to enable the survey to be resumed using a temporary cookie (session cookie)) or users have consented to this.

Legal basis: If we ask the participants to consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants' data is based on our legitimate interest in conducting an objective survey.

- Data types processed: Contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Persons concerned: Communication partners, users (e.g. website visitors, users of online services).

- Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or postal mail), tracking (e.g. interest/behavioural profiling, use of cookies), feedback (e.g. collecting feedback via online form).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Provision of the online offer and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the scope of providing the hosting offer may include all data concerning the users of our online offer, which are generated within the scope of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information concerning the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of SPAM detection. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, date and time of access, data volume transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity utilisation of the servers and their stability.

- Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Persons concerned: Users (e.g. website visitors, users of online services).

- Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services used and service providers:

- Amazon Web Services (AWS): Web hosting and infrastructural services; service providers: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA; website: https://aws.amazon.com/de/; data protection declaration: https://aws.amazon.com/de/privacy/?nc1=f_pr; Privacy Shield (guarantee of data protection level for data processing in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "Software as a Service") for the following purposes: document storage and management, calendar management, e-mailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, and chatting and participating in audio and video conferences.

In this context, personal data may be processed and stored on the servers of the providers if they are part of communication processes with us or otherwise processed by us as set out in this privacy policy. Such data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. The providers of the cloud services also process usage data and metadata that are used by them for security purposes and for service optimization.

If we use the cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on the users' devices for web analysis purposes or to remember user settings (e.g. in the case of media control).

Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed upon in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes).

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Persons concerned: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.

- Purposes of processing: office and organisational procedures.

- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services used and service providers:

- Amazon Drive: cloud service; service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four domiciled at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together "Amazon Europe"), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; website: https://www.amazon.de; data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.

Newsletter and Broadcast Communications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our services and us.

In order to register for our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name for the purpose of personal contact in the newsletter, or other details if these are necessary for the purposes of the newsletter.

Double opt-in procedure: The registration to our newsletter is always done in a so-called Double-Opt-In-Process. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We may store the deleted e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist for this purpose alone.

The logging of the registration procedure is carried out on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Notes on legal bases: The dispatch of newsletters is based on the consent of the recipients or, if consent is not required, on our legitimate interests in direct marketing, if and to the extent permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.

Contents: Information about us, our services, actions and offers.

Measurement of success: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of the retrieval, is initially collected.

This information is used for the technical improvement of our newsletter on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined by means of the IP address) or the access times. This analysis also includes determining whether the newsletter is opened, when it is opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our endeavour nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system which serves our business interests and meets the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled or objected to.

Requirement of the use of free services: Consent to the sending of mailings can be made dependent on the user's consent as a prerequisite for the use of free services (e.g. access to certain contents or participation in certain campaigns). If users wish to take advantage of the free services without registering for the newsletter, please contact us.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

- Affected persons: Communication partners, users (e.g. website visitors, users of online services).

- Purposes of processing: direct marketing (e.g. by e-mail or post), contractual services and service.

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

- Opt-out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.

Advertising communication via e-mail, post, fax or telephone

We process personal data for the purpose of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

Recipients have the right to revoke their consent at any time or to object to promotional communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before deleting it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).

- Data subjects: communication partners.

- Purposes of processing: direct marketing (e.g. by e-mail or post).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Prize draws and competitions

We process personal data of participants in competitions and contests only in compliance with the relevant data protection regulations, insofar as the processing is contractually required for the provision, implementation and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests from misuse by possible collection of IP addresses when submitting competition entries).

If contributions of the participants are published in the context of the competitions (e.g. in the context of a vote or presentation of the competition contributions or the winners or the reporting on the competition), we point out that the names of the participants may also be published in this context. The participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the terms of use and data protection provisions of the respective platforms shall apply additionally. In these cases, we would like to point out that we are responsible for the information provided by the participants in the course of the competition and that enquiries regarding the competition should be addressed to us.

The participants' data will be deleted as soon as the competition or contest is over and the data is no longer required to inform the winners or because queries regarding the competition can be expected. In principle, the participants' data will be deleted at the latest 6 months after the end of the competition. Data of the winners may be retained for a longer period of time, e.g. in order to be able to answer questions about the prizes or to be able to fulfil the services of the prize; in this case the retention period depends on the type of prize and is up to three years, e.g. in the case of items or services, in order to be able to process warranty claims. Furthermore, the participants' data may be stored for longer, e.g. in the form of reports on the competition in online and offline media.

If data has also been collected for other purposes within the scope of the competition, its processing and the duration of storage are governed by the data protection information for this use (e.g. in the case of registration for the newsletter within the scope of a competition).

- Data types processed: inventory data (e.g. names, addresses), content data (e.g. text entries, photographs, videos).

- Data subjects: Competition and contest participants.

- Purposes of processing: Conducting competitions and contests.

- Legal basis: Fulfilment of contracts and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR).

Web analysis and optimisation

Web analysis (also known as "reach measurement") is used to evaluate the streams of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimise different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, content viewed, web pages visited and elements used there, and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the data stored in the context of web analysis, A/B testing and optimisation are not clear user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

- Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Affected persons: Users (e.g. website visitors, users of online services).

- Purposes of processing: Reach measurement (e.g. access statistics, recognition of recurring visitors), tracking (e.g. interest/behavioural profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles), interest-based and behaviour-based marketing, click tracking, A/B tests, heat maps (mouse movements by users, which are combined to form an overall picture).

- Security measures: IP-Masking (pseudonymization of the IP address).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services used and service providers:

- Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offering and better aligning our marketing measures with the potential interests of users; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://optimize.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; opt-out: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.

- Visual Website Optimizer: Visual Website Optimizer - testing and optimization; service provider: Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India; Website: https://vwo.com/privacy-policy/; Privacy Policy: https://vwo.com/privacy-policy/; Opt-Out: https://[PLEASE USE YOUR DOMAIN]/?vwo_opt_out=1.

Presence in social networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

Please note that user data may be processed outside the European Union. This can result in risks for the users, because the enforcement of the users' rights could be made more difficult. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they thereby undertake to comply with the data protection standards of the EU.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), please refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. Should you nevertheless require assistance, please contact us.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Persons concerned: Users (e.g. website visitors, users of online services).

- Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).

- Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services used and service providers:

- Instagram : Social network; Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.

- Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: Advertising Settings: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook Pages: https://www.facebook.com/legal/terms/page_controller_addendum, Privacy Policy for Facebook Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.

- Pinterest: social network; service provider: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; website: https://www.pinterest.com; privacy policy: https://about.pinterest.com/de/privacy-policy; opt-out: https://about.pinterest.com/de/privacy-policy.

- YouTube: Social Network; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: https://adssettings.google.com/authenticated.

Plug-ins and embedded functions and content

We include in our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third party providers"). These may be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as "content").

The integration always requires that the third party providers of such content process the IP address of the users, as without the IP address they would not be able to send the content to their browsers. The IP address is therefore required for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain technical information about the browser and operating system, websites to be referred to, the time of visit and other details about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to use third party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

- Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).

- Persons concerned: Users (e.g. website visitors, users of online services), communication partners.

- Purposes of processing: Provision of our online offer and user-friendliness, contractual services and service, contact inquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creation of user profiles), feedback (e.g. collection of feedback via online form), security measures, administration and answering of inquiries.

- Legal bases: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract performance and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR).

Services used and service providers:

- Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service Provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring data protection level when processing data in the USA):

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; opt-out: settings for advertising: https://www.facebook.com/settings?tab=ads.

- Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the users' browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Instagram plug-ins and content: Instagram Plugins and Content - This may include content such as images, videos or text and buttons that allow users to share content from this online offering within Instagram. Service Provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.

- Pinterest plug-ins and content: Pinterest Plugins and Content - This may include content such as images, videos or text and buttons that allow users to share content from this online offering within Pinterest. Service provider: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; website: https://www.pinterest.com; privacy policy: https://about.pinterest.com/de/privacy-policy.

- ReCaptcha: We include the "ReCaptcha" function to detect bots, e.g. when entering data into online forms. The behavioral data of the users (e.g. mouse movements or queries) are evaluated to be able to distinguish people from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; opt-out: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.

- Shariff: We use the data protection-safe "Shariff" buttons. "Shariff" was developed to provide more privacy on the net and to replace the usual "Share" buttons of social networks. It is not the user's browser, but the server on which this online offer is located that connects to the server of the respective social media platforms and queries, for example, the number of Likes. The user remains anonymous. More information about the Shariff Project can be found from the developers of the magazine c't: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html; Service provider: Heise Media GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hannover, Germany; website: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html; privacy policy: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html.

- YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; opt-out: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://adssettings.google.com/authenticated.

- Vimeo videos: Video content; service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Opt-Out: Please note that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) and the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for the use of data for marketing purposes (https://adssettings.google.com/).

Planning, organization and support tools

We use the services, platforms and software of other providers (hereinafter referred to as "third party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of the third party providers. This may affect various data which we process in accordance with this data protection declaration. This data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents.

If users are referred to the third-party providers or their software or platforms in the course of communication, business or other relations with us, the third-party providers may process usage data and metadata for security, service optimization or marketing purposes. We therefore request that you observe the data protection notices of the respective third-party providers.

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of the third party providers has been agreed within this framework. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

- Data types processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Persons concerned: Communication partners, users (e.g. website visitors, users of online services).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the purpose for processing these data ceases to apply or if they are not necessary for the purpose).

Unless the data are deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose retention is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection notes of this data protection declaration.

Amendment and updating of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to cooperate (e.g. consent) or to receive other individual notification.

If we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of the persons concerned

As data subjects, they are entitled to various rights under the GDPR, which result in particular from Art. 15 to 18 and 21 GDPR:

- Right of objection: You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6 paragraph 1 letter e or f GDPR; this also applies to profiling based on these provisions.

If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.

- Right to withdraw consent: You have the right to withdraw any consent given at any time.

- Right of access: You have the right to obtain confirmation as to whether data in question is being processed and to obtain information on such data and to obtain further information and copies of the data in accordance with the law.

- Right of rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the law.

- Right to erasure and restriction of processing: You have the right to request that data concerning you be erased immediately or, alternatively, to request a restriction of processing of the data in accordance with the law.

- Right to data transferability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transferred to another responsible party.

- Complaints to the supervisory authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data relating to you is in breach of the GDPR.

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